i deal with, install, and sell tellys
shops and distributors CHOOSE to collect details for the licensing bodies, they do not 'by law' have to do so, i choose not to, if my customers want to inform them that they have a new tv or whatever then thats up to them.
i had a huge row with my bank, as i use my business debit card to buy anything from a £9 freeview box to a top of the range plasma telly. the card is in my company (or teading as) name, yet i was recieving letters from the license people in my name, then one day one said i had bought a TV from tescos (which i had, but just chip and PIN'd and job done)
i wrote to tescos asking how the tv licensing people could have gotten my name, from just a card number when my name wasnt on the card. tesco told me they (electronically) asked the bank, who told them everything, and tescos passed it on
from the outcome of it all, i got the £90 for the telly back from tescos, a written apology from the bank, and told the licensing people that if i hear from them again i will start legal action for harrassment
nearly a year later (and god knows how many tellys, STBs etc on bank card) and not a single letter from them
THEY ARE NOT A LAW