id say because of ease of use and simplicity
i recently went to a show for new FORCE receivers, and the reps were giving it all the these are great crap and everything is preloaded so you just choose the language and channels aresorted for you etc etc
i have used these receiversbefore so decided to throw a spanner in the works with 2 simple questions
1, can these receivers be 'patched' with unofficial software
the answerwas "no, why would you want to, every channel is pre loaded"
2. i only want to pick up a single transponder on a single satellite, how easy is this to do if its all preloaded
the answer was "all channels are preloaded so you just choose the one you want"
i had a technomate in the car so asked if i could compre how long they take to get it out of the box and working compared to how long i could do it
"no problem" was the reply and they wanted me to go first
they had a motorised dish so it was put onto 16E and the channel to find was my music, this was to be the ONLY channel accessible when using the prog up and down buttons on the remote
i took about 1 min 30 toset up the technomate with this single channel
their turn
they plugged in the receiver, chose english as the language then spent the next 25 mins trying towork out where the my music channel had gone as every english channel from every sat was displayed and they couldnt get rid of them
go for the simple technomates, they do what you want them to lol