Social media such as Facebook and Twitter are where the younger ones look so most important to engage there if that's a target market. My daughter does well out of FB but the technique is different. It's not so much advertising, more providing news/updates/etc. You also need to post regularly to keep it fresh.
On the leafletting front, a sneaky tip. Neighbours talk to each other. Leaflet every other house and you can do twice as many for the same cost
On the leafletting front, a sneaky tip. Neighbours talk to each other. Leaflet every other house and you can do twice as many for the same cost