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Theme park Alton Towers Resort has imposed a pilot ban on the use of personal digital assistants (PDAs) on its premises until June 2008, to ensure that parents spend more time with their children.
The resort will create PDA Free Zone and deploy PDA police on the premises to enforce the ban. Adults found with PDAs will be asked to deposit their devices at one of the five PDA Drop Off Zones. They can collect the gadgets while leaving the premises.
Alton plans to impose a permanent ban on the use of PDAs if the pilot proves to be successful. The Alton Towers Resort in Staffordshire countryside includes two hotels, a water park, a spa, a golf course and 19th century gothic towers.
Russell Barnes, divisional director for the Alton Towers Resort, said: "What we have here is the ultimate short break location where every member of the family can unwind and have fun. We feel it's so important for parents and kids to focus on nothing more than having the best possible time, we are prepared to take drastic action to ensure that parents really leave their work behind."
Alton has said that its decision has been inspired by research findings that children are fed up with their parents spending more time reading their emails. About 56% of the UK parents surveyed in the research have admitted that they are constantly accessible by the office. About 40% go on a holiday taking along documents to read, PDAs and laptops.
By Bhavana Navuluri
http://www.cbronline.com/article_news.asp?guid=914DAE8A-0FD3-4039-A35A-7539D833C301
The resort will create PDA Free Zone and deploy PDA police on the premises to enforce the ban. Adults found with PDAs will be asked to deposit their devices at one of the five PDA Drop Off Zones. They can collect the gadgets while leaving the premises.
Alton plans to impose a permanent ban on the use of PDAs if the pilot proves to be successful. The Alton Towers Resort in Staffordshire countryside includes two hotels, a water park, a spa, a golf course and 19th century gothic towers.
Russell Barnes, divisional director for the Alton Towers Resort, said: "What we have here is the ultimate short break location where every member of the family can unwind and have fun. We feel it's so important for parents and kids to focus on nothing more than having the best possible time, we are prepared to take drastic action to ensure that parents really leave their work behind."
Alton has said that its decision has been inspired by research findings that children are fed up with their parents spending more time reading their emails. About 56% of the UK parents surveyed in the research have admitted that they are constantly accessible by the office. About 40% go on a holiday taking along documents to read, PDAs and laptops.
By Bhavana Navuluri
http://www.cbronline.com/article_news.asp?guid=914DAE8A-0FD3-4039-A35A-7539D833C301