A new multi-million pound advertising campaign launches today for Top Up TV, with thirty-second adverts for the subscription DTT service running on Channel 4, Five, GMTV and some digital channels.
The ads, featuring Warwick Davis as the Top Up TV gnome, will run through to Christmas.
"Going on analogue terrestrial TV will give us additional reach of Freeview customers who wish to upgrade their existing incompatible box for a 'box with a slot' in time for Christmas," said Matt Seaman, Top Up TV's sales and marketing director.
The ads, featuring Warwick Davis as the Top Up TV gnome, will run through to Christmas.
"Going on analogue terrestrial TV will give us additional reach of Freeview customers who wish to upgrade their existing incompatible box for a 'box with a slot' in time for Christmas," said Matt Seaman, Top Up TV's sales and marketing director.