Attheraces launched today on Telewest digital cable, being added to the starter pack. The channel, already available on Sky and ntl:home, is a joint venture between Channel 4, BSkyB and Arena Leisure.
Telewest customers will find it on channel 534. Ian Penrose, Group Managing Director of Arena Leisure, said: "This is another positive step forward for attheraces and comes at a time when racing's major festivals are about to start. The television audiences for attheraces are growing steadily, and the strong levels of audience interaction already achieved on our Sky digital, internet and telephone platforms are a testament to the quality of the attheraces product and betting opportunities. We look forward to offering our full interactive betting services to all broadcast channels carrying attheraces during 2003."
Telewest customers will find it on channel 534. Ian Penrose, Group Managing Director of Arena Leisure, said: "This is another positive step forward for attheraces and comes at a time when racing's major festivals are about to start. The television audiences for attheraces are growing steadily, and the strong levels of audience interaction already achieved on our Sky digital, internet and telephone platforms are a testament to the quality of the attheraces product and betting opportunities. We look forward to offering our full interactive betting services to all broadcast channels carrying attheraces during 2003."
