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The FA have been accused of "money grabbing" after replacing the England kit after only eight games.
It is the fewest number of games a home England jersey has ever been worn for, and with a full children's kit costing more than £70, campaigners have been left angry.
"The cost is a disgrace, but then changing it again after just eight games is a rip-off," Siobhan Freegard of internet campaigners Netmums told The Sun.
"It's an insult to the family of fans who are the backbone of England's supporters."
England first wore the kit in a European Championship qualifier against Bulgaria in September 2010 and it got its last airing in November's 1-0 friendly win over Sweden.
A new kit will be launched at this month's friendly match against the Netherlands that will subsequently be used during this summer's European Championship campaign in Poland/Ukraine.
A short-sleeved England shirt retails at £49.99 for an adult (£39.99 for a child); the official shorts cost £27.99 (£22.99 for a child); while the socks cost £10.99 (£8.99 for a child). Long-sleeved shirts typically cost £5 extra.
Shirt manufacturer Umbro said that changing the shirt after such limited usage was standard practice.
"The new kit is launched at the end of an 18-month cycle which the last few kits have all run for," it stated. "The number of games for which the kit is worn is entirely down to the fixture list during the cycle."
An FA spokesperson added: "Any money generated from the sale of official England merchandise is reinvested in the game."
Before the 1990s, England shirts were only changed every three years.
Umbro are already taking pre-orders for the new shirt, while if fans also want to buy the Great Britain Olympic football team shirt it will cost them a further £55 – that shirt was launched by German company Adidas last November.
Source
It is the fewest number of games a home England jersey has ever been worn for, and with a full children's kit costing more than £70, campaigners have been left angry.
"The cost is a disgrace, but then changing it again after just eight games is a rip-off," Siobhan Freegard of internet campaigners Netmums told The Sun.
"It's an insult to the family of fans who are the backbone of England's supporters."
England first wore the kit in a European Championship qualifier against Bulgaria in September 2010 and it got its last airing in November's 1-0 friendly win over Sweden.
A new kit will be launched at this month's friendly match against the Netherlands that will subsequently be used during this summer's European Championship campaign in Poland/Ukraine.
A short-sleeved England shirt retails at £49.99 for an adult (£39.99 for a child); the official shorts cost £27.99 (£22.99 for a child); while the socks cost £10.99 (£8.99 for a child). Long-sleeved shirts typically cost £5 extra.
Shirt manufacturer Umbro said that changing the shirt after such limited usage was standard practice.
"The new kit is launched at the end of an 18-month cycle which the last few kits have all run for," it stated. "The number of games for which the kit is worn is entirely down to the fixture list during the cycle."
An FA spokesperson added: "Any money generated from the sale of official England merchandise is reinvested in the game."
Before the 1990s, England shirts were only changed every three years.
Umbro are already taking pre-orders for the new shirt, while if fans also want to buy the Great Britain Olympic football team shirt it will cost them a further £55 – that shirt was launched by German company Adidas last November.
Source
