AOL UK is to follow the lead of Tiscali UK, BT, Wanadoo UK and a host of other ISPs to offer its punters an entry-level broadband service.
The outfit won't disclose what it's got up its sleeve. But asked whether it will takes its cue from its rivals and offer an entry-level product, a senior spokesman for the company said: "We have plans in the pipeline. It's not something we can talk about at this time." However, he added that whatever AOL UK comes up with, it won't be "all about price but value too".
Research carried out by AOL UK - which reckons it is the UK's fourth largest broadband ISP behind BT, Telewest and NTL - suggests that UK punters are confused about the different price offers and caps introduced by rival operators. "We want to introduce some clarity into the market," said the spokesman.
Although AOL UK remains tight-lipped about its plans, it seems that a product could be available within the next month or so. AOL UK's broadband service costs from £27.99 a month, while recently a number of sub-£20 a month offers have hit the market. ®
The outfit won't disclose what it's got up its sleeve. But asked whether it will takes its cue from its rivals and offer an entry-level product, a senior spokesman for the company said: "We have plans in the pipeline. It's not something we can talk about at this time." However, he added that whatever AOL UK comes up with, it won't be "all about price but value too".
Research carried out by AOL UK - which reckons it is the UK's fourth largest broadband ISP behind BT, Telewest and NTL - suggests that UK punters are confused about the different price offers and caps introduced by rival operators. "We want to introduce some clarity into the market," said the spokesman.
Although AOL UK remains tight-lipped about its plans, it seems that a product could be available within the next month or so. AOL UK's broadband service costs from £27.99 a month, while recently a number of sub-£20 a month offers have hit the market. ®
