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http://www.c21media.net/news/detail.asp?area=1&article=36803
Turner launches NutsTV with IPC
Turner Broadcasting System (TBS) has come onboard NutsTV, a new multi-platform television channel for British guys inspired by publishing house IPC Media's eponymous weekly magazine.
NutsTV will offer live programming and interactivity specially designed for men. The first stage of its launch will be a four-hour block airing 21.00-01.00 every night on Freeview from September 12, which will reach more than eight million households across the UK. Additional TV platforms will be added at a later stage.
Programming will be live, five nights a week, with hosted highlights for the remaining two. Turner said the channel will have the same character and personality of the magazine but will not replicate it, offering its own take on girls, sport, entertainment, gadgets, cars and news.
A broadband video component, previously reported by C21 and launched via web video firm Brightcove, will complement the programming and be accessible via the NutsTV website. All content for NutsTV will be produced by digital media company ETV.
Dee Forbes, senior VP and general manager at TBS UK, described NutsTV as a "pioneering project. Original, live television will appeal perfectly to 16- to 34-year-old men and adding a channel like Nuts to the TBS portfolio of channels means that we have a desirable offering for viewers and advertisers alike.”
TBS has hired former ITV executive Joe Talbot as director of programming for the channel. He'll work alongside Forbes, Turner Media Innovations commercial director Damon Letzer and TBS's VP of ad sales Simon Cox to ready the channel for launch later this year.
Turner launches NutsTV with IPC
Turner Broadcasting System (TBS) has come onboard NutsTV, a new multi-platform television channel for British guys inspired by publishing house IPC Media's eponymous weekly magazine.
NutsTV will offer live programming and interactivity specially designed for men. The first stage of its launch will be a four-hour block airing 21.00-01.00 every night on Freeview from September 12, which will reach more than eight million households across the UK. Additional TV platforms will be added at a later stage.
Programming will be live, five nights a week, with hosted highlights for the remaining two. Turner said the channel will have the same character and personality of the magazine but will not replicate it, offering its own take on girls, sport, entertainment, gadgets, cars and news.
A broadband video component, previously reported by C21 and launched via web video firm Brightcove, will complement the programming and be accessible via the NutsTV website. All content for NutsTV will be produced by digital media company ETV.
Dee Forbes, senior VP and general manager at TBS UK, described NutsTV as a "pioneering project. Original, live television will appeal perfectly to 16- to 34-year-old men and adding a channel like Nuts to the TBS portfolio of channels means that we have a desirable offering for viewers and advertisers alike.”
TBS has hired former ITV executive Joe Talbot as director of programming for the channel. He'll work alongside Forbes, Turner Media Innovations commercial director Damon Letzer and TBS's VP of ad sales Simon Cox to ready the channel for launch later this year.
