ITV News hours cut on Freeview for ITV4


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Jul 5, 2001
ITV News is to have its hours slashed in half on Freeview to make way for new male channel ITV4, it was confirmed today.

The broadcaster has been faced with a dilemma over its use of the scarce DTT space: it currently has just five channel slots, currently occupied by ITV1, ITV2, ITV3, ITV News and Men & Motors respectively.

Either Men & Motors or the news operation will have to be axed on Freeview to make room for ITV4, which launches tomorrow (Tuesday). While the latter is predicted to continue operating at a loss, the former is due to break even next year.

For now, ITV has decided on a compromise and will air the news channel between 6am and 6pm, the downtime hours of ITV4. The solution is not permanent, however: from February the slot will be occupied by ITV's new FTA kids channel.