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ITV has been forced to apologise today after Jonny Rotten's four-letter rant live on I'm A Celebrity last night.
In the episode - broadcast live from Australia - Rotten branded the viewing public "f***ing c***s" for keeping him on the show for another day. Hosts Ant and Dec quickly apologised for the outburst and again two further times later in the show. Another apology was given out an hour later on ITV2's spinoff show I'm A Celebrity... Now.
"It's a live show so it was unpreventable, but we're sorry for any offence caused," said an ITV spokeswoman today.
Although the comments were broadcast after the watershed, the popularity and nature of the programme means that more children would have been watching than normal at that time of the evening.
TV regulator Ofcom said it had received complaints from viewers but was still deciding on what action to take. "There is no absolute ban on bad language," said a spokesman. "If it was deemed that it breached the code, it could be a reprimand, a fine, or a number of actions."
The ITV spokeswoman added that a number of options were now being considered for the show, including a tape-delay.