mxwizard
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Will Master Chief bow down to Niko Bellic? Variety reports that sources close to Take-Two already expect GTA IV to sell at least six million units in its first week, becoming the top entertainment launch of all time.
It's one of the most anticipated video game launches in years, and it could be the biggest in video game history. Variety, citing "sources close to publisher Take-Two Interactive," claims that based on pre-order data Rockstar Games' latest blockbuster is going to sell at least six million copies worldwide within the first week after launching on April 29. A $400 million debut is expected, which would completely smash Microsoft's Halo 3 record (five million units sold, $300 million in first week).
Pirates of the Caribbean: At World's End grossed $404 million in its first six days at the box office, making it the number one film debut of all time. It's conceivable that GTA IV could break that record, thereby becoming the biggest entertainment launch in history.
Blockbuster CEO Jim Keyes told the publication that GTA IV will likely sell about "two times the volume" that Halo 3 did for the rental chain. Senior VP of Merchandising Bob McKenzie at leading video game retailer GameStop, on the other hand, said the game is currently tracking slightly behind Master Chief's smash hit.
Analysts have been very high on GTA IV as well. Janco Partners' Mike Hickey said that the game would likely sell 5.8 million units in its first week and Wedbush analyst Michael Pachter said it would ship about six million in its first week and ultimately generate $450 million in revenue for Take-Two's fiscal year. More recently, Hudson Square Research analyst Daniel Ernst said GTA IV would go on to sell 13 million copies in 2008, making it the best selling game of the year.
If Take-Two hopes to stave off Electronic Arts' hostile takeover attempt, it will need GTA IV to do very, very well
Source: gamedaily.com
It's one of the most anticipated video game launches in years, and it could be the biggest in video game history. Variety, citing "sources close to publisher Take-Two Interactive," claims that based on pre-order data Rockstar Games' latest blockbuster is going to sell at least six million copies worldwide within the first week after launching on April 29. A $400 million debut is expected, which would completely smash Microsoft's Halo 3 record (five million units sold, $300 million in first week).
Pirates of the Caribbean: At World's End grossed $404 million in its first six days at the box office, making it the number one film debut of all time. It's conceivable that GTA IV could break that record, thereby becoming the biggest entertainment launch in history.
Blockbuster CEO Jim Keyes told the publication that GTA IV will likely sell about "two times the volume" that Halo 3 did for the rental chain. Senior VP of Merchandising Bob McKenzie at leading video game retailer GameStop, on the other hand, said the game is currently tracking slightly behind Master Chief's smash hit.
Analysts have been very high on GTA IV as well. Janco Partners' Mike Hickey said that the game would likely sell 5.8 million units in its first week and Wedbush analyst Michael Pachter said it would ship about six million in its first week and ultimately generate $450 million in revenue for Take-Two's fiscal year. More recently, Hudson Square Research analyst Daniel Ernst said GTA IV would go on to sell 13 million copies in 2008, making it the best selling game of the year.
If Take-Two hopes to stave off Electronic Arts' hostile takeover attempt, it will need GTA IV to do very, very well
Source: gamedaily.com