Viacom is to unleash another digital music channel, this time aimed at "lads", according to Media Week.
The website reports that VH-1 spinoff VH-2 will be aimed "predominantly at young men" as part of an ongoing strategy to widen its target audience.
The new channel is currently in development but could be on the air as early as the Spring
The website reports that VH-1 spinoff VH-2 will be aimed "predominantly at young men" as part of an ongoing strategy to widen its target audience.
The new channel is currently in development but could be on the air as early as the Spring
