Flaunt, The Amp and Scuzz have been confirmed as the names of Sky's three new music channels, due to launch in April.
A statement described the channel ouputs and their target audiences:
Flaunt will feature a mix of chart music, fashion, celebrities and gossip aimed at a core audience of streetwise, fashion conscious girls aged 13-16. Featured artists include Justin Timberlake, Pink, Ms Dynamite, J-Lo and Kelly Rowland.
Scuzz, the natural viewing home for disruptive rock fans, will target a core audience of 15-19 year old men with a playlist to include Queens of the Stone Age, Foo Fighters, Good Charlotte and AFI.
The Amp is the channel for discerning fans of authentic, unmanufactured music. It will appeal to a core demographic of men aged 25-29 with music from artists such as White Stripes, Oasis, Doves, Coldplay and Massive Attack.
Each channel will also feature tie-in with established brands in the music industry, such as music news website Popworld and radio station Xfm.
A statement described the channel ouputs and their target audiences:
Flaunt will feature a mix of chart music, fashion, celebrities and gossip aimed at a core audience of streetwise, fashion conscious girls aged 13-16. Featured artists include Justin Timberlake, Pink, Ms Dynamite, J-Lo and Kelly Rowland.
Scuzz, the natural viewing home for disruptive rock fans, will target a core audience of 15-19 year old men with a playlist to include Queens of the Stone Age, Foo Fighters, Good Charlotte and AFI.
The Amp is the channel for discerning fans of authentic, unmanufactured music. It will appeal to a core demographic of men aged 25-29 with music from artists such as White Stripes, Oasis, Doves, Coldplay and Massive Attack.
Each channel will also feature tie-in with established brands in the music industry, such as music news website Popworld and radio station Xfm.
