ITV to launch high defination digital channels on SKY
ITV has agreed a pay-television deal with Sky to launch high definition versions of its successful digital channels as a subscription service on the Sky platform.
ITV2 HD, ITV3 HD, and ITV4 HD will launch as part of Sky+HD’s subscription package of channels in autumn 2010. The channels will be available to all homes subscribing to a Sky+HD subscription, of which there are more than 2.9 million.
ITV2 HD will launch in October for the start of The Xtra Factor, with ITV3 HD and ITV4 HD launching shortly after.
ITV’s digital channel family is the most successful in the UK, and increased its total share of viewing over the first half of 2010 by 12%, with ITV2 and ITV3 the two most popular digital channels in the UK.
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ITV to launch high defination digital channels on SKY
Personally, I don't know how this is gonna work. Are we gonna be asked to pay for these channels once they are on SKy. I can't see Sky paying them anythink out of the £10 HD sub, so it must be a different sub. As if thats the case they have shot themselfs in the foot.
If you browse through itv2,3 and 4 it's just repeats from shows from 10 years ago or movies repeats. The plus side might be the football which they could show, but in general they aren't gonna invest in HD shows to justify any future price plan as you know they'll just upscale the channels.
ITV has agreed a pay-television deal with Sky to launch high definition versions of its successful digital channels as a subscription service on the Sky platform.
ITV2 HD, ITV3 HD, and ITV4 HD will launch as part of Sky+HD’s subscription package of channels in autumn 2010. The channels will be available to all homes subscribing to a Sky+HD subscription, of which there are more than 2.9 million.
ITV2 HD will launch in October for the start of The Xtra Factor, with ITV3 HD and ITV4 HD launching shortly after.
ITV’s digital channel family is the most successful in the UK, and increased its total share of viewing over the first half of 2010 by 12%, with ITV2 and ITV3 the two most popular digital channels in the UK.
source
ITV to launch high defination digital channels on SKY
Personally, I don't know how this is gonna work. Are we gonna be asked to pay for these channels once they are on SKy. I can't see Sky paying them anythink out of the £10 HD sub, so it must be a different sub. As if thats the case they have shot themselfs in the foot.
If you browse through itv2,3 and 4 it's just repeats from shows from 10 years ago or movies repeats. The plus side might be the football which they could show, but in general they aren't gonna invest in HD shows to justify any future price plan as you know they'll just upscale the channels.