Hollywood's Digital Copy initiative scuppered.

Lanstrom

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Always out to make a buck or two eh ?! ...


Studio bosses have spent the past year or so maintaining that their Digital Copy initiative (the provision of a portable version of a movie with a shop-bought Blu-ray or DVD) is a key element in their strategy to turn downloaders away from illegitimate torrent sites.

So why exactly is Warner now trying to sell its Digital Copies? The remake of Friday the 13th will be the first DVD from the Hollywood major that requires a payment of £1.99 before users can access the digital file, when it goes on sale June 16.

The Blu-ray disc version of the movie will continue to offer the Digital Copy file free of charge.

European affiliates of the major studios have been slow to promote the concept in the UK and Europe, but this change in strategy seems to mark a shift in attitude to the basic idea of Digital Copy. Perhaps Warner's executives feel that the recent Pirate Bay verdict is a sufficiently big nail in the torrenting coffin for it to relax it's digital largess and make another buck?

The question is: how quickly will other studios follow suit?

Hollywood's Digital Copy initiative scuppered as Warner begins to charge for portable files | Home Cinema Choice
 
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