Channel 4 will take entertainment station E4 free-to-air on Freeview at the end of May, it has been announced today.
In a suprise move, the broadcaster also confirmed that timeshift channel E4+1 would be launching on DTT at the same time.
Plans to turn the pay TV channel into a free offering were first outlined earlier this year as part of a "long-term" digital strategy. Now the plans have been brought forward in time for the sixth series of Big Brother, which broadcasts around-the-clock on E4.
Channel 4 had been faced with something of a dilemma when deciding to make the switch: it already had in place a long-running agreement with Sky for carriage of E4 as a pay TV channel until 2008. In order to negotiate the barrier, C4 said today that E4 would continue to broadcast encrypted via satellite for the foreseeable future. As an extra sweetener for Sky, C4 has agreed to forfeit any subscription revenues it would have taken in the coming years.
"We’ve always said we would take E4 free-to-air when this represented the best opportunity for its future development and growth," said Dan Brooke, Controller of Digital Strategy at Channel 4. "We’re delighted to be continuing our relationship with Sky Digital, Britain’s biggest digital TV platform, as well as joining its fastest growing one."
E4 has been available on DTT through the premium add-on service 'Top Up TV' since March last year but will now withdraw from the lineup before it goes free-to-air.
In a suprise move, the broadcaster also confirmed that timeshift channel E4+1 would be launching on DTT at the same time.
Plans to turn the pay TV channel into a free offering were first outlined earlier this year as part of a "long-term" digital strategy. Now the plans have been brought forward in time for the sixth series of Big Brother, which broadcasts around-the-clock on E4.
Channel 4 had been faced with something of a dilemma when deciding to make the switch: it already had in place a long-running agreement with Sky for carriage of E4 as a pay TV channel until 2008. In order to negotiate the barrier, C4 said today that E4 would continue to broadcast encrypted via satellite for the foreseeable future. As an extra sweetener for Sky, C4 has agreed to forfeit any subscription revenues it would have taken in the coming years.
"We’ve always said we would take E4 free-to-air when this represented the best opportunity for its future development and growth," said Dan Brooke, Controller of Digital Strategy at Channel 4. "We’re delighted to be continuing our relationship with Sky Digital, Britain’s biggest digital TV platform, as well as joining its fastest growing one."
E4 has been available on DTT through the premium add-on service 'Top Up TV' since March last year but will now withdraw from the lineup before it goes free-to-air.
roud: 