BT is to offer free Premier League football coverage to its broadband customers, the telecoms company has announced.
After winning a three-year deal to show 38 Premier League games a season, BT has signalled its intent to challenge BSkyB's dominance of sports pay-TV.
BSkyB's shares fell nearly 6% as BT unveiled its plans, which includes a £10-a-month broadband package.
BBC News - BT offers free Premier League football in BSkyB battle
After winning a three-year deal to show 38 Premier League games a season, BT has signalled its intent to challenge BSkyB's dominance of sports pay-TV.
BSkyB's shares fell nearly 6% as BT unveiled its plans, which includes a £10-a-month broadband package.
BBC News - BT offers free Premier League football in BSkyB battle
