Channel 4 have decided to drop ailing breakfast show RI:SE from December, it has been announced.
The breakfast show launched in April last year as a replacement for the long-running Big Breakfast but failed to gain a significant audience.
The show underwent two major revamps and although ratings improved slightly, the 252,000 average was not enough to keep it on the air, a C4 spokesman said yesterday.
Director of television Tim Gardam said: "Everyone involved has worked very hard to make a good and popular breakfast programme and there is no doubt it has improved in quality and content and is now a confident programme. But we have to reluctantly conclude that RI:SE is not going to grow a sufficient audience to justify it continuing into a third year."
The last edition of RI:SE will air on December 19. Channel 4 has yet to reveal how the programme will be replaced.
The breakfast show launched in April last year as a replacement for the long-running Big Breakfast but failed to gain a significant audience.
The show underwent two major revamps and although ratings improved slightly, the 252,000 average was not enough to keep it on the air, a C4 spokesman said yesterday.
Director of television Tim Gardam said: "Everyone involved has worked very hard to make a good and popular breakfast programme and there is no doubt it has improved in quality and content and is now a confident programme. But we have to reluctantly conclude that RI:SE is not going to grow a sufficient audience to justify it continuing into a third year."
The last edition of RI:SE will air on December 19. Channel 4 has yet to reveal how the programme will be replaced.
