dreambox prices seem to have fell since the announcement of the tm. A dm7020 is only slightly more now at 280quid. Developers will still use a dreambox and if you want something cheaper then a Relook is going to be the alternative, so at the moment i'm not so sure of the market for this new technomate.
I see it that people are going to buy because they feel it will be as user friendly as other modern technomates.... but thats just an urban myth lol. These technomates will all end up with dreambox images on them to get the best benefits which means they'll be the same.