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Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers.
Recognizing the potential misuse of IP addresses for covert tracking, Google seeks to strike a balance between ensuring users' privacy and the essential functionalities of the web.
IP addresses allow websites and online services to track activities across websites, thereby facilitating the creation of persistent user profiles. This poses significant privacy concerns as, unlike third-party cookies, users currently lack a direct way to evade such covert tracking.
Google Chrome's new "IP Protection" will hide users' IP addresses
Recognizing the potential misuse of IP addresses for covert tracking, Google seeks to strike a balance between ensuring users' privacy and the essential functionalities of the web.
IP addresses allow websites and online services to track activities across websites, thereby facilitating the creation of persistent user profiles. This poses significant privacy concerns as, unlike third-party cookies, users currently lack a direct way to evade such covert tracking.
Google Chrome's new "IP Protection" will hide users' IP addresses