Sunderland tumbled out of the Carling Cup as three second-half goals capped a fine display by a youthful Arsenal side.
The Stadium of Light saw its biggest crowd in more than three years, with the Wearside faithful making the most of the club's cut-price ticket offer.
The attendance of 47,366 was 16 more than saw the final game of last season's Championship-winning campaign against Stoke City.
And it was the biggest gate here since 47,586 turned up to watch Sunderland's 1-1 draw with Manchester United in August 2002.
But they went home disappointed as a young Arsenal side hit Sunderland with a second-half blitz.
Two goals by Dutch star Robin van Persie and a cracker by Ivory Coast international Emmanuel Eboue sealed an emphatic win for Arsene Wenger's side who booked their place in the fourth round.
The Gunners' impressive second half display was too good for Sunderland who looked jaded after Sunday's Tyne-Wear derby.
Mick McCarthy made six changes from the side that lost 3-2 at Newcastle, while only Pascal Cygan had played for Arsenal against Manchester City on Saturday.
Sol Campbell was in the Arsenal side and the Black Cats found it hard to penetrate a defence well marshalled by the England man.
The first shot came after four minutes when Sebastian Larsson latched on to a fluffed Ben Alnwick clearance and played in van Persie. He took one touch before flashing a shot Alnwick, but the rookie keeper recovered well to gather.
The Black Cats looked comfortable in possession in the early stages, though they rarely threatened.
It was the visitors who came closest again after 19 minutes when Steve Caldwell up-ended Italian 18-year-old Arturo Lupoli just outside the area. Van Persie's set-piece, though, flew well over Alnwick's crossbar.
Alnwick was forced into his second save of the game on 28 minutes when Eboue's neat one-two with Larsson put van Persie in a one-on-one situation. Alnwick parried smartly to his right and Sunderland cleared.
The first booking of the night came on the half-hour mark when a rampaging Quincy Owusu-Abeyie was brought down by Nyron Nosworthy 25 yards from goal. Two minutes later, van Persie had another shot on goal, but Alnwick again gathered with ease.
Sunderland's first shot on target came after 37 minutes when Jon Stead turned Gunners skipper Sol Campbell 30 yards from goal, but his speculative shot rolled into the hands of goalkeeper Manuel Almunia.
Two minutes later Arsenal almost opened the scoring when Quincy's corner found Philippe Senderos virtually unmarked in the box, but his header flew wide of Alnwick's right-hand post.
Sunderland then pressured at the other end and, after 41 minutes, Anthony Le Tallec headed Liam Lawrence's out-swinging corner high and wide into the North Stand.
Both sides came out unchanged for the second half, but Danny Collins was forced to limp off just three minutes into the re-start with a thigh injury.
The centre-back, who had been enjoying a strong performance in the heart of Sunderland's defence, was replaced by young left-back Dan Smith, with Justin Hoyte switching into the centre alongside Caldwell.
After 49 minutes van Persie was again in the thick of it when he twisted and turned under pressure from Nosworthy and hit a strong left-footed shot, which Alnwick again parried to safety.
In the 58th minute, Senderos jinked his way past Smith and floated a right-sided cross into the box, but Pascal Cygan's header was just off target.
Arsenal did break the deadlock on the hour-mark, however, when the impressive Cameroon youth international Alexandre Song found Eboue.
The 22-year-old took one touch forward and hit an unstoppable, 25-yard drive that flew past the rooted Alnwick, stunning the big Stadium of Light crowd.
The Gunners doubled their lead and all-but guaranteed their name in the fourth round five minutes after the opener when Smith hauled Lupoli down in the area, and referee Matt Messias awarded a penalty.
There was no fooling around with the spot-kick this time when van Persie coolly slotted into Alnwick's top left-hand corner. Daryl Murphy then replaced Andy Welsh just before the re-start
Carl Robinson was withdrawn through injury after 74 minutes, and was replaced by Dean Whitehead, who almost had an immediate impact when he latched on to a loose ball in the box, but dragged his shot well wide.
Van Persie piled on the misery for Sunderland four minutes from the end when he completed an impressive performance with his second goal of the night, comfortably slotting past Alnwick after a neat throughball by Larsson.