pinkhelmets
Inactive User
It is understood that Sky executives are discussing leaving Sky Three, Sky News and Sky Sports News on Freeview in favour of launching a pay TV service on digital terrestrial.
Sky is now reconsidering the removal of its channels from Freeview in a strategy to offset a potential loss in advertising revenue due to the removal of some of its channels from Virgin Media's cable television service. Different views of the potential cost to Sky, in terms of lost ad revenue for having its channels withdrawn from Virgin's cable TV service, range from £30m to £60m for 2007.
Reduced audience share was evident yesterday when official ratings figures were released, showing a large drop in viewers to some of the most popular shows on Sky.
It is also believed that mounting pressure from employees of the Sky News channel has helped force a re-think by executives. Many employees were unhappy that the award-winning 'Best News Channel' would soon become unavailable to the majority of the UK, most likely an exclusive pay-tv channel. This was highly regarded as having a negative effect on the very popular news channel and its future awards. Employees are proud of the acheivements of the channel and some were devasted at the thought they will lose viewers to rivals.
Sky has also indicated that a revamp of Sky One is under consideration with premiere film and sport programming to be possibly added to the schedule.
Sky is now reconsidering the removal of its channels from Freeview in a strategy to offset a potential loss in advertising revenue due to the removal of some of its channels from Virgin Media's cable television service. Different views of the potential cost to Sky, in terms of lost ad revenue for having its channels withdrawn from Virgin's cable TV service, range from £30m to £60m for 2007.
Reduced audience share was evident yesterday when official ratings figures were released, showing a large drop in viewers to some of the most popular shows on Sky.
It is also believed that mounting pressure from employees of the Sky News channel has helped force a re-think by executives. Many employees were unhappy that the award-winning 'Best News Channel' would soon become unavailable to the majority of the UK, most likely an exclusive pay-tv channel. This was highly regarded as having a negative effect on the very popular news channel and its future awards. Employees are proud of the acheivements of the channel and some were devasted at the thought they will lose viewers to rivals.
Sky has also indicated that a revamp of Sky One is under consideration with premiere film and sport programming to be possibly added to the schedule.