Samsung has advised owners of its latest TVs to run regular virus scans.
A how-to video on the Samsung Support USA Twitter account demonstrates the more than a dozen remote-control button presses required to access the sub-menu needed to activate the check.
It suggested users should carry out the process "every few weeks" to "prevent malicious software attacks".
The suggestion surprised cyber-security specialists, who said the public would be unlikely to go to the trouble.
BBC News asked Samsung whether any specific threat had prompted the warning
Samsung tells homes to virus-check TVs
A how-to video on the Samsung Support USA Twitter account demonstrates the more than a dozen remote-control button presses required to access the sub-menu needed to activate the check.
It suggested users should carry out the process "every few weeks" to "prevent malicious software attacks".
The suggestion surprised cyber-security specialists, who said the public would be unlikely to go to the trouble.
BBC News asked Samsung whether any specific threat had prompted the warning
Samsung tells homes to virus-check TVs