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ALMOST everyone has one, gathering dust in a shoebox - once a musthave gadget but now rarely seen.
The Polaroid camera was an iconic product but the development of digital photography consigned it to technology's dustbin.
But now the company are poised to be world leaders again with the launch of a revolutionary portable inkless printer.
The pocket-sized PoGo takes 60 seconds to turn an image from a camera or mobile phone into a colour photograph that is dry to the touch, unlike the wet feel of Polaroid prints.
Its launch yesterday had an echo with the past. When Polaroid revealed a streamlined version of their instant picture camera in 1971, they chose actor Sir Laurence Olivier to front the campaign. Yesterday, Hollyoaks actress Leah Hackett, 22, was the face selected to launch the PoGo.
The device uses an innovative paper containing colour crystals. The process which heats the paper and prints the image is a secret.
No cartridge is involved and - recalling how Polaroid prints used to work - a company spokesman stressed: "There's no need to shake it like a Polaroid any more".
It has taken more than 10 years to perfect the technology. The PoGo will sell for £99 and works with any digital camera equipped with a USB port or with Bluetooth mobiles.
The launch comes on an important anniversary for Polaroid. It was in 1948 that the firm's founder and design genius Dr Edwin Land invented his one-step film and development process. The bulky Polaroid Land camera was the result and it stayed that shape until the 1971 redesign.
Polaroid boss Tom Petters said yesterday: "We're reinventing the magic of instant printed pictures for the 21st century."
By Ruki Sayid
http://www.dailyrecord.co.uk/news/u...ith-new-inkless-photo-printer-86908-20630776/
The Polaroid camera was an iconic product but the development of digital photography consigned it to technology's dustbin.
But now the company are poised to be world leaders again with the launch of a revolutionary portable inkless printer.
The pocket-sized PoGo takes 60 seconds to turn an image from a camera or mobile phone into a colour photograph that is dry to the touch, unlike the wet feel of Polaroid prints.
Its launch yesterday had an echo with the past. When Polaroid revealed a streamlined version of their instant picture camera in 1971, they chose actor Sir Laurence Olivier to front the campaign. Yesterday, Hollyoaks actress Leah Hackett, 22, was the face selected to launch the PoGo.
The device uses an innovative paper containing colour crystals. The process which heats the paper and prints the image is a secret.
No cartridge is involved and - recalling how Polaroid prints used to work - a company spokesman stressed: "There's no need to shake it like a Polaroid any more".
It has taken more than 10 years to perfect the technology. The PoGo will sell for £99 and works with any digital camera equipped with a USB port or with Bluetooth mobiles.
The launch comes on an important anniversary for Polaroid. It was in 1948 that the firm's founder and design genius Dr Edwin Land invented his one-step film and development process. The bulky Polaroid Land camera was the result and it stayed that shape until the 1971 redesign.
Polaroid boss Tom Petters said yesterday: "We're reinventing the magic of instant printed pictures for the 21st century."
By Ruki Sayid
http://www.dailyrecord.co.uk/news/u...ith-new-inkless-photo-printer-86908-20630776/
