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Polaroid set for comeback with new inkless photo printer

totalgenius

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ALMOST everyone has one, gathering dust in a shoebox - once a musthave gadget but now rarely seen.

The Polaroid camera was an iconic product but the development of digital photography consigned it to technology's dustbin.

But now the company are poised to be world leaders again with the launch of a revolutionary portable inkless printer.

The pocket-sized PoGo takes 60 seconds to turn an image from a camera or mobile phone into a colour photograph that is dry to the touch, unlike the wet feel of Polaroid prints.

Its launch yesterday had an echo with the past. When Polaroid revealed a streamlined version of their instant picture camera in 1971, they chose actor Sir Laurence Olivier to front the campaign. Yesterday, Hollyoaks actress Leah Hackett, 22, was the face selected to launch the PoGo.

The device uses an innovative paper containing colour crystals. The process which heats the paper and prints the image is a secret.

No cartridge is involved and - recalling how Polaroid prints used to work - a company spokesman stressed: "There's no need to shake it like a Polaroid any more".

It has taken more than 10 years to perfect the technology. The PoGo will sell for £99 and works with any digital camera equipped with a USB port or with Bluetooth mobiles.

The launch comes on an important anniversary for Polaroid. It was in 1948 that the firm's founder and design genius Dr Edwin Land invented his one-step film and development process. The bulky Polaroid Land camera was the result and it stayed that shape until the 1971 redesign.

Polaroid boss Tom Petters said yesterday: "We're reinventing the magic of instant printed pictures for the 21st century."





By Ruki Sayid
http://www.dailyrecord.co.uk/news/u...ith-new-inkless-photo-printer-86908-20630776/
 

mapman

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#2
theirs a good point to this people still pay for pics so as good as digital is you will always want pic .i know i do
 

pipsqueaker

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#3
As brilliant an invention as the Polaroid Land camera was, the pictures were shite compared to 35mm.

Remains to be seen the cost of the paper, but I would imagine the cost will be prohibitive just like the old Polaroid comsumables.
 

Munkey

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With most homes having a colour printer it will be an interesting and challenging time ahead for the device.

I did find this funny though

Its launch yesterday had an echo with the past. When Polaroid revealed a streamlined version of their instant picture camera in 1971, they chose actor Sir Laurence Olivier to front the campaign. Yesterday, Hollyoaks actress Leah Hackett, 22, was the face selected to launch the PoGo.
Comparing Sir Laurence Olivier to Lollioaks leah Hackett.
 

nara

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#5
As brilliant an invention as the Polaroid Land camera was, the pictures were shite compared to 35mm.

Remains to be seen the cost of the paper, but I would imagine the cost will be prohibitive just like the old Polaroid comsumables.
The amateur film was cheap and cheerful, but the stuff the professionals used was very different.
 

witchy

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#6
Don't the pictures suffer from all sorts of colour leakage etc?

I'm sure that a polaroid photo taken in 1980 wouldn't have stood the test of time aswell as a photo taken with a standard camera, even the lowly 110 format.
 

pipsqueaker

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The amateur film was cheap and cheerful, but the stuff the professionals used was very different.

Professional photographers only used a 'polaroid back' on their Hasselblads to check lighting etc.

Never used as a finished article.
 

nara

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#8
Professional photographers only used a 'polaroid back' on their Hasselblads to check lighting etc.

Never used as a finished article.
I doubt if the 10x8" colour sheet film they used to produce would fit in a Hasselblad back.

(or the 20x24" monochrome film that was made for specialised cameras)
 

pipsqueaker

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I doubt if the 10x8" colour sheet film they used to produce would fit in a Hasselblad back.

(or the 20x24" monochrome film that was made for specialised cameras)
With all due respect mate.

I thought we were talking about 'instant prints' here, not Polaroid film, that's a whole different product.