Internet shoppers are said to be facing a Christmas "rip-off" because electronic companies are forcing up online prices to High Street levels.It is claimed that manufacturers have increased the cost of their goods by up to 15%.The rise means online sellers can no longer undercut shop prices.
Internet traders are set to decide whether to "name and shame" the companies involved, which allegedly includes home entertainment giant Sony.
The Office of Fair Trading and the European Commission
have already been asked to investigate the company's pricing policies, The Times continued.
James Roper, of the Independent Media in Retail Group, said Sony was risking a backlash from shoppers.
He said: "There is no evidence of it (the rise) happening anywhere else. Rip-off Britain is being treated to yet another world first."
Sony has denied penalising internet shopping sites and insists it is only rewarding stores that can showcase its wares.
A spokesman said: "Sony has a discount scheme that provides discounts for resellers that invest in ... marketing our products."
Internet traders are set to decide whether to "name and shame" the companies involved, which allegedly includes home entertainment giant Sony.
The Office of Fair Trading and the European Commission
have already been asked to investigate the company's pricing policies, The Times continued.
James Roper, of the Independent Media in Retail Group, said Sony was risking a backlash from shoppers.
He said: "There is no evidence of it (the rise) happening anywhere else. Rip-off Britain is being treated to yet another world first."
Sony has denied penalising internet shopping sites and insists it is only rewarding stores that can showcase its wares.
A spokesman said: "Sony has a discount scheme that provides discounts for resellers that invest in ... marketing our products."