Both Sky and BBC/ITV are calling their services Freesat.
In answer to the first post, yes you can just change to a quad lnb and run an extra feed to the freesat box, no problem.
ITV-HD is Freesat exclusive and not on Sky or FreesatFromSky. FreesatFromSky aka FSFS also does not openly offer a solution for High Definition and is only SD, although people have found they can buy Sky HD receivers easily enough without going through sky.
The brand Freesat was copyrighted by the BBC years ago and long before Sky began using it. BBC have confirmed they do not wish to challenge Sky through court for the use of the similar name- Freesat-from-sky. Some feel it causes some confusion but Freesat as a company said they believe it adds to the growth of their brand and ultimately brings awareness that consumers now have great choice & alternatives for digital tv.
Hope that helps.
---edit, sorry guys you both answered as i was typing
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