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Setanta Sports 1 is to be made available free of charge to new Top Up TV customers for the 2008-09 Barclays Premier League season.
The channel, which has exclusive live rights to Premier League matches, will also be made available to existing Top Up TV subscribers free of charge for three months.
"This is a fantastic deal and an exciting time for Top Up TV," said the pay TV operator's chief executive Nick Markham. "The free season ticket offers customers enormous value and will bring our brand to more Pay TV consumers and sports fans than ever before."
The channel, which has exclusive live rights to Premier League matches, will also be made available to existing Top Up TV subscribers free of charge for three months.
"This is a fantastic deal and an exciting time for Top Up TV," said the pay TV operator's chief executive Nick Markham. "The free season ticket offers customers enormous value and will bring our brand to more Pay TV consumers and sports fans than ever before."
