karym6
DW Regular
****** is reporting a slight dip in customer numbers over the last three months, but reckons those customers are of a higher quality and that the operating loss of £333 million is just a temporary state of affairs.
The group has added subscribers during the last quarter - a couple of hundred thousand more are getting their TV from ****** compared to last year, while another 56,000 signed up to mobile contracts. But almost 200,000 signed off their prepaid mobiles, so not all of those moved onto contracts with ******.
****** reckons that it might have a smaller number of customers now, but those customers are taking advantage of more than one service from the quad-player, so the company now has just over 12 million "Revenue Generating Units" as they delightfully term customer-contracts, but the majority of customers will have more than one contract with the company - indeed the company has cut the number of punters with only one product by 64,800 punters during the quarter putting the number of punters buying 3 or more services from ****** up to 53.1 per cent.
This was, of course, the whole point about being a quad-player company: to be able to cross-sell products to existing customers. ****** believes this process is progressing well, even if that's not turning into bigger profits yet.
As the company puts it in its statement: "Despite the second quarter traditionally being the weakest quarter for gross additions, resulting in 19,500 net customer disconnections, the quality of our customer base has improved." ®
http://www.theregister.co.uk/2008/08/07/******_q2_results/
The group has added subscribers during the last quarter - a couple of hundred thousand more are getting their TV from ****** compared to last year, while another 56,000 signed up to mobile contracts. But almost 200,000 signed off their prepaid mobiles, so not all of those moved onto contracts with ******.
****** reckons that it might have a smaller number of customers now, but those customers are taking advantage of more than one service from the quad-player, so the company now has just over 12 million "Revenue Generating Units" as they delightfully term customer-contracts, but the majority of customers will have more than one contract with the company - indeed the company has cut the number of punters with only one product by 64,800 punters during the quarter putting the number of punters buying 3 or more services from ****** up to 53.1 per cent.
This was, of course, the whole point about being a quad-player company: to be able to cross-sell products to existing customers. ****** believes this process is progressing well, even if that's not turning into bigger profits yet.
As the company puts it in its statement: "Despite the second quarter traditionally being the weakest quarter for gross additions, resulting in 19,500 net customer disconnections, the quality of our customer base has improved." ®
http://www.theregister.co.uk/2008/08/07/******_q2_results/