An internal brief available to all Sky staff is now saying that Sky Tv subscription prices are to be frozen until August 2012. The new channel packages are still going ahead but those who are on a 3 to 5 mix package will automatically get the new Entertainment Plus mix at no extra cost. Anyone who joins Sky before August 31st will be able to get the increased channels as the changes do not take effect until September the first. The multi-room HD charge is still being dropped also.
What’s happening?
Over the last few months you’ve been going through the eLearning training course to find out about the big
change to our packages and pricing in September.
Within the communications and eLearning training course you heard that existing customers will receive a
maximum of £1 increase in their prices. We’re really pleased to let you know that we’ll now be freezing our TV
prices until 31 August 2012 in UK, so customers will receive no increase. We’re also freezing prices in ROI until
31 August 2013.
What does this actually mean?
On 1 September we’ll automatically move all existing customers on to one of the new packs: Entertainment or
Entertainment Extra, at no extra cost.
We’ll make sure they keep the channels they have already and many customers will get even more channels – for
the same amount as they’re currently paying.
Another great reason for existing customers to stay with Sky. And, all new customers who join before 31
August 2011 are also included in the price freeze, giving them another reason to join now!
Why have we made this change?
· The economy is tough for our customers and it looks like the recession will continue for longer than we
first thought
· Cost of living is continuing to rise – petrol and fuel costs keep going up
· We want to give our customers peace of mind and help them manage their monthly bills
· It’s the right thing to do for our customers – we’re putting them first because we value them
· It will also make your conversations with existing customers much easier – when we move to the new
packages they’ll have no increase in their subscription price
What do I need to do?
· Make sure you understand this change and start telling customers the good news
· Choose to be positive about the changes – its great news for customers, we should be proud
Reminder of the key info from ELearning
The e-learning training course told you all about what’s happening, here’s a quick reminder:
New basic TV Packs
· On 1 Sept we’re reducing our basic TV packs to two: Entertainment and Entertainment extra
· Entertainment includes the Variety and Style & Culture packs
· Entertainment Extra includes all 6 existing packs
· All existing customers will be moved onto one of these new packs on 1 September
· Customers will keep all the channels they currently have and many customers will get more
New TV Pack prices
· New customer pricing will be £20/€25 for Entertainment and £25/€33 for Entertainment Extra
· With today’s change, existing customers will receive no increase in price so when they move to the new
pack, they’ll pay the same as they’re currently paying.
What’s happening?
Over the last few months you’ve been going through the eLearning training course to find out about the big
change to our packages and pricing in September.
Within the communications and eLearning training course you heard that existing customers will receive a
maximum of £1 increase in their prices. We’re really pleased to let you know that we’ll now be freezing our TV
prices until 31 August 2012 in UK, so customers will receive no increase. We’re also freezing prices in ROI until
31 August 2013.
What does this actually mean?
On 1 September we’ll automatically move all existing customers on to one of the new packs: Entertainment or
Entertainment Extra, at no extra cost.
We’ll make sure they keep the channels they have already and many customers will get even more channels – for
the same amount as they’re currently paying.
Another great reason for existing customers to stay with Sky. And, all new customers who join before 31
August 2011 are also included in the price freeze, giving them another reason to join now!
Why have we made this change?
· The economy is tough for our customers and it looks like the recession will continue for longer than we
first thought
· Cost of living is continuing to rise – petrol and fuel costs keep going up
· We want to give our customers peace of mind and help them manage their monthly bills
· It’s the right thing to do for our customers – we’re putting them first because we value them
· It will also make your conversations with existing customers much easier – when we move to the new
packages they’ll have no increase in their subscription price
What do I need to do?
· Make sure you understand this change and start telling customers the good news
· Choose to be positive about the changes – its great news for customers, we should be proud
Reminder of the key info from ELearning
The e-learning training course told you all about what’s happening, here’s a quick reminder:
New basic TV Packs
· On 1 Sept we’re reducing our basic TV packs to two: Entertainment and Entertainment extra
· Entertainment includes the Variety and Style & Culture packs
· Entertainment Extra includes all 6 existing packs
· All existing customers will be moved onto one of these new packs on 1 September
· Customers will keep all the channels they currently have and many customers will get more
New TV Pack prices
· New customer pricing will be £20/€25 for Entertainment and £25/€33 for Entertainment Extra
· With today’s change, existing customers will receive no increase in price so when they move to the new
pack, they’ll pay the same as they’re currently paying.
