20-year high for UK PlayStation pre-orders

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"Our internal conversations are now all about securing volume"



Following the news last night at the Sony Gamecom press conference that the PlayStation 4 had already seen over one million pre-orders, Fergal Gara, Sony Computer Entertainment's UK and Ireland managing director revealed that the UK had played a major role in that total.

"Andy [House] quoted a number last night for pre-orders, in fact he quoted a low end number, he said 'in excess of'", Gara told GamesIndustry International this morning.

"The UK represents a significant proportion of that, we're talking unprecedented levels of pre-orders that we haven't seen in 20 years in this business."


"Our internal conversations are now all about securing volume"

"Yes the pre-order phenomenon is a reasonably recent one, or certainly growing in recent years but it does mean that demand is well ahead of our expectations as they were earlier in the year so our internal conversations are now all about securing volume."

He said that while plans for the launch were still underway, it was a big moment for the company and he did not expect it to be "low key." The launch date for Europe is currently November 29, around a week after the release date industry insiders are expecting for Microsoft's Xbox One. Microsoft have not released any pre-order numbers as yet.

"There's nothing better in any form of business than when customers are rewarding you with their custom and it's absolutely true to say, particularly since E3, gamers have been rewarding us with their commitment and their pre-orders," added Gara.

"We don't allow ourselves to get in any way smug or complacent but yes we are confident, and that's a good place to be."

Sony's Gara: 20-year high for UK PlayStation pre-orders | GamesIndustry International
 
values, you know actual figures, some graphs would be nice, something to backup his statements.
 
you mean in terms of how many they have preordered, or the claim that its the biggest preorder numbers in 20yrs that they have been in the gaming industry?

there is no denying that this launch is going to be huge for sony. you just have to look at the hype being generated across all gaming forums and see the demand for the console. and we still have a couple of months to go before launch, and the preorder numbers will increase between now and then. they are releasing in 32 countries world wide, a lot of countries that the ps4 is the only option as there are no guarantees when exactly the xbox180 will be released. I expect Microsoft to launch before the ps4 and get a small lead on them. but its not going to be like last gen when they had a 1yr lead. the xbox lead will be wiped out immediately on launch day of ps4, probably on the American launch date alone.
 
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Xbox would've had some chance in competing with pre-orders if it wasn't for their 'you can't borrow your freinds games' the damage was done before they could change that policy
 
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