Microsoft rolls out Start menu ads to all Windows 11 users, here is how to turn them off

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In this episode of "How to make Windows 11 more annoying," Microsoft is bringing new Start menu ads to all users.KB5036980
the latest non-security update for Windows 11 versions 22H2 and 23H2, brings app "recommendations" directly to the Start menu. Now, recommended content on your Start menu includes files, recently installed apps, tips, and ads. Fortunately, you can turn that off.

Microsoft describes the change as follows:
New! The Recommended section of the Start menu will show some Microsoft Store apps. These apps come from a small set of curated developers. This will help you to discover some of the great apps that are available.


You can turn off new Start menu app ads in Windows 11 builds 22621.3527 and 22631.3527 in the Settings app; here is how to do it:

Press Win + I to open the Settings app or launch it using any other method you like.
Go to Personalization > Start.
Toggle off the "Show recommendations for tips, shortcuts, new apps, and more" option.

Microsoft rolls out Start menu ads to all Windows 11 users, here is how to turn them off