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Setanta considers Freeview football
Setanta may offer live Premiership football via Freeview for the first time from next August after securing two packages of matches from the league today.
Richard Brooke, the Setanta director of corporate development, said that the company, which has just won the rights to show 46 live games a season for three years from August 2007, may make the matches available on Freeview through the Top Up TV pay-TV service.
"We are looking at Freeview distribution. It is a possibility but it is very early days," Mr Brooke added.
Setanta's portfolio currently includes the rights to 60 Scottish Premier League matches and coverage of French, Dutch and German football.
UK viewers can currently access Scottish Premier League games on Freeview through a Setanta channel on Top Up TV, for £7 a game or £14 a month.
The Setanta director of sport, Trevor East, said at today's Premier League press conference that the firm will also be broadcasting the Premier League matches within their seven-channel Sports Pack pay-TV offering, on both digital satellite and cable, ensuring the widest possible distribution to viewers.
The outfit's services will be available for a monthly subscription, with a single price point for the package most likely.
Setanta has also indicated that it is likely to produce its Premiership coverage in-house, possibly with its own presenters and commentators.
Mr East described today's Premiership rights win as an important "milestone" for Setanta following from last week's deal to renew its live Scottish Premier League coverage for another two years.
"The Premier League is a jewel in any broadcaster's crown," he said.