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Samsung has sent out event invites for the launch of its Galaxy S4 smartphone on 14 March in a bid to steal the limelight from its rivals at the Mobile World Congress.
The launch event will take place in New York and as you can see from the image above, all but confirms the newest device in its flagship range will be called the Galaxy S4.
Samsung will be hoping the new devices helps cement its position as one of the top two in the smartphone market as it vies with Apple for top spot.
The firm's Galaxy S3 devices has been an integral part of its success over the past 12 months, racking up millions of sales thanks to a host of innovative features.
The S4 will face tougher competition this time around as the likes of Nokia with its Lumia range and other Android phones like the Sony Xperia Z are now available with high-end specs.
Nevertheless, Samsung is likely to have plenty of new innovations included in its devices and will be able to guarantee huge coverage and interest in the new device.
The timing of the invitation is designed to draw attention away from rivals such as Nokia and Huawei, which are currently unveiling new devices at the Barcelona trade show MWC.
Samsung isn't the only firm to try and bypass the need for MWC, though, with HTC already unveiling its top-range One smartphone and Apple has historically always shunned the event too.
Source: IT news, reviews and analysis for UK IT professionals - V3.co.uk
The launch event will take place in New York and as you can see from the image above, all but confirms the newest device in its flagship range will be called the Galaxy S4.
Samsung will be hoping the new devices helps cement its position as one of the top two in the smartphone market as it vies with Apple for top spot.
The firm's Galaxy S3 devices has been an integral part of its success over the past 12 months, racking up millions of sales thanks to a host of innovative features.
The S4 will face tougher competition this time around as the likes of Nokia with its Lumia range and other Android phones like the Sony Xperia Z are now available with high-end specs.
Nevertheless, Samsung is likely to have plenty of new innovations included in its devices and will be able to guarantee huge coverage and interest in the new device.
The timing of the invitation is designed to draw attention away from rivals such as Nokia and Huawei, which are currently unveiling new devices at the Barcelona trade show MWC.
Samsung isn't the only firm to try and bypass the need for MWC, though, with HTC already unveiling its top-range One smartphone and Apple has historically always shunned the event too.
Source: IT news, reviews and analysis for UK IT professionals - V3.co.uk