Freesat has announced the addition of the Argos TV shopping channel to its platform.

British catalogue retailer Argos launched its own shopping channel on Sky in June, as the firm searched for new routes to market amid a "significant decline" in sales.

Argos TV has now expanded to join Freesat at channel 819, broadcasting live product demonstrations and enabling viewers to make purchases direct from their sofa.

"With the Christmas shopping rush approaching, we're delighted to offer Freesat customers another great way to pick up deals or find the perfect gift," said Freesat's head of channels, Mark Briggs.

Darren Frost, the head of Argos TV, said: "We are very excited about the launch of Argos TV shopping channel on Freesat as it gives us the opportunity to reach substantially more customers with another way to explore and shop the Argos range.

"Viewers will be able to watch the same shows at the same time that they are available elsewhere, 24 hours a day, seven days a week.

"As the UK's biggest retailer of Freesat devices we know that many of our customers are already using the service so it was a logical place for us to be. We are looking forward to our great programming being seen by a whole new audience."

Freesat has also confirmed that Chinese news service CCTV-NEWS will join its satellite TV platform this month, and will be available on channel 211.

Skybabes mum will LOVE this, shes a full on argos freak, lol

i work at one of the argos distribution centres and was wondering a few months ago , just before argos tv came on non freesat , why there was so any new items that were not available in the catalogue or online , then came to conclusion , that some items are only available through the shopping channel

Will it be available on cable?